Анализ российского рынка хлеба и хлебобулочных изделий: итоги 2018 г., прогноз до 2021 г.

В мае 2019 г. исследовательская компания NeoAnalytics завершила проведение маркетингового исследования рынка хлеба и хлебобулочных изделий.

Анализ российского рынка хлеба и хлебобулочных изделий: итоги 2018 г., прогноз до 2021 г.

В ходе исследования, проведенного NeoAnalytics на тему “Российский рынок хлеба и хлебобулочных изделий: итоги 2018 г., прогноз до 2021 г.», выяснилось, что в 2016-2018гг.  на рынке наблюдалась стагнация потребления хлебобулочной продукции, смещение спроса в более дешевый сегмент, снижение спроса на дорогие сорта хлеба и сдобные изделия. 

В 2018 году объем рынка хлеба и хлебобулочных изделий составил 8,1 млн. тонн и снизился за год на 0,2%. В стоимостном выражении объем рынка хлеба составил 726 млрд.руб. и увеличился на 1,5%.  Доля импорта в структуре рынка незначительная и в 2018 году составляла 1,9% или 154 тыс. тонн.

В целом 2018 г. был недостаточно благоприятным для российского рынка хлеба и хлебобулочных изделий.

Российский рынок хлеба и хлебобулочных изделий является полностью сформированным и его развитие происходит в основном за счет расширения ассортимента и производства новых сортов.

Все производимые хлебобулочные изделия в России можно разделить на два больших сегмента: традиционные и нетрадиционные.

В структуре продаж около 70% приходится на традиционные сорта и около 30% на нетрадиционные сорта хлеба.

В периоды кризиса в структуре продаж начинают преобладать традиционные массовые сорта хлеба. В периоды стабилизации экономики спросом пользуются нетрадиционные высоко рецептурные сорта хлеба, премиальная и мелкоштучная продукция. Предприятия начинают активно расширять ассортимент и предлагать рынку новую продукцию.

Источник: ria-news.ru

58 комментариев

You actually make it seem so easy with your presentation but I
find this topic to be actually something that I think I would never understand.
It seems too complex and extremely broad for me. I’m looking forward for your
next post, I’ll try to get the hang of it!

What i do not understood is if truth be told how you’re now not actually much more smartly-appreciated than you may be now.
You are so intelligent. You recognize therefore considerably in relation to
this matter, made me individually believe it from so many varied angles.

Its like men and women aren’t fascinated until it’s one thing to accomplish
with Girl gaga! Your own stuffs outstanding. All the time deal with it

You really make it seem really easy with your presentation however I in finding this
matter to be actually one thing which I think I’d never understand.
It kind of feels too complicated and extremely extensive for me.

I am looking forward to your subsequent post, I will attempt to
get the hang of it!

What’s Going down i’m new to this, I stumbled upon this I’ve found It positively helpful and it has
aided me out loads. I am hoping to give a contribution & aid different users like its aided me.
Great job.

Hi, i think that i saw you visited my site thus i came to “return the favor”.I’m attempting to find
things to improve my website!I suppose its ok to use a few of your ideas!!

Pretty great post. I simply stumbled upon your weblog and wanted to mention that I’ve truly loved browsing your weblog posts.
In any case I’ll be subscribing for your feed and I’m hoping you write again very soon!

Someone essentially lend a hand to make significantly articles I would state.
That is the very first time I frequented your web page and thus far?
I amazed with the analysis you made to create this actual post
amazing. Excellent job!

You actually make it seem so easy with your presentation but I find this
matter to be really something which I think I
would never understand. It seems too complex
and extremely broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

Thanks for finally writing about > Анализ российского рынка хлеба и хлебобулочных изделий:
итоги 2018 г., прогноз до 2021 г.
| nalfineng.ru < Liked it!

Wow, incredible weblog layout! How lengthy have you
ever been running a blog for? you make blogging glance
easy. The overall glance of your site is fantastic,
let alone the content!

Hello There. I discovered your blog using msn. That is a really well written article.

I’ll make sure to bookmark it and come back to learn extra
of your helpful info. Thanks for the post.
I’ll definitely comeback.

Thanks for your personal marvelous posting! I definitely enjoyed reading it,
you will be a great author. I will remember to bookmark your blog and will often come back later on. I
want to encourage you to definitely continue your great posts, have a nice afternoon!

I would like to thank you for the efforts you have put
in penning this site. I’m hoping to check out the same high-grade blog posts by
you in the future as well. In fact, your creative writing abilities has
encouraged me to get my own, personal blog now 😉

It’s a shame you don’t have a donate button! I’d without a doubt donate to this fantastic blog!

I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
I look forward to brand new updates and will talk about this site with my
Facebook group. Chat soon!

Excellent post. I was checking continuously this blog and I am impressed!
Extremely helpful info specially the closing part
🙂 I care for such information a lot. I was seeking this particular info for
a long time. Thank you and best of luck.

Woah! I’m really enjoying the template/theme of this website.
It’s simple, yet effective. A lot of times it’s difficult to get that «perfect balance» between superb usability
and appearance. I must say that you’ve done a great job with this.

Also, the blog loads very fast for me on Safari. Outstanding Blog!

I just like the helpful information you supply in your articles.
I’ll bookmark your weblog and check again right here frequently.
I’m fairly certain I’ll learn plenty of new stuff proper here!
Best of luck for the following!

I was recommended this web site by my cousin. I’m not sure whether this post is written by him as no one
else know such detailed about my trouble. You are incredible!

Hey! Someone in my Facebook group shared this website with us so I came to check it out.
I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers!
Terrific blog and terrific design and style.

Howdy would you mind letting me know which webhost you’re utilizing?
I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot
faster then most. Can you suggest a good hosting provider at a reasonable price?
Many thanks, I appreciate it!

Good day! I know this is kinda off topic but I
was wondering which blog platform are you using
for this site? I’m getting fed up of WordPress because I’ve
had issues with hackers and I’m looking at options for another platform.
I would be awesome if you could point me in the direction of a good platform.

I have read several just right stuff here. Definitely
price bookmarking for revisiting. I surprise how a lot effort
you set to create one of these great informative site.

I think this is among the most vital information for me. And
i’m glad reading your article. But want to remark on some general
things, The web site style is great, the articles is really great : D.
Good job, cheers

Simply wish to say your article is as surprising.
The clarity for your post is just nice and i could assume you are knowledgeable in this subject.

Well along with your permission let me to grasp your feed to keep up
to date with drawing close post. Thank you a million and
please keep up the rewarding work.

Great weblog right here! Additionally your site loads up very fast!
What host are you using? Can I am getting your affiliate link
on your host? I wish my web site loaded up as quickly as yours

My spouse and I stumbled over here from a different website and thought I should check things out.
I like what I see so now i’m following you. Look forward
to checking out your web page repeatedly.

Amazing! This blog looks just like my old one! It’s on a totally
different subject but it has pretty much the same page layout and design. Great choice of colors!

Unquestionably consider that that you said.
Your favourite justification appeared to be on the internet the easiest thing to take
into accout of. I say to you, I definitely get irked at the same time as other folks think about concerns that they just don’t recognise about.

You controlled to hit the nail upon the top as smartly
as defined out the entire thing without having side effect , other people could take
a signal. Will probably be again to get more. Thank you

I was curious if you ever thought of changing the layout of your site?

Its very well written; I love what youve got to say.
But maybe you could a little more in the way of
content so people could connect with it better. Youve got an awful lot of text
for only having one or 2 pictures. Maybe you could space it out

I’m amazed, I must say. Rarely do I come across a blog that’s
both educative and engaging, and let me tell you, you have
hit the nail on the head. The issue is an issue that
not enough men and women are speaking intelligently about.
I’m very happy that I stumbled across this in my search for something concerning this.

An outstanding share! I have just forwarded this onto a friend who had been doing a
little research on this. And he actually bought me breakfast simply because I stumbled upon it for
him… lol. So let me reword this…. Thank YOU for the meal!!
But yeah, thanx for spending some time to discuss this matter
here on your site.

Добавить комментарий


один × два =